Digital Sales & Marketing Web Developer

Advanced Power Technologies (APT)

Position Purpose:

The primary focus is on spearheading web-based Digital Sales & Marketing initiatives with a special emphasis on web development. This role serves as a crucial part of our small but dynamic marketing team located in our state-of-the-art facility in Lafayette, Indiana. The ideal candidate will have an interest in and expertise in utilizing AI for the optimization of video and image content generation as part of our broader digital marketing strategy.

Key Responsibilities:

  • Lead the development, update, and optimization of website content through a robust Content Management System (CMS).
  • Employ SEO best practices to increase website traffic and customer engagement.
  • Contribute to direct sales activities through telecommunications with corporate clients.
  • Execute digital marketing strategies, particularly in AI-driven video and image content generation.
  • Integrate AI technologies to optimize marketing efforts and workflow efficiencies.
  • Collaborate closely with the existing marketing team to align web development strategies with overall marketing goals.
  • Perform routine administrative duties pertinent to Sales & Marketing tasks and website maintenance.

Desired Skills:

  • Profound understanding of web development and Content Management Systems, especially WordPress or similar.
  • Solid grasp of SEO and digital marketing analytics.
  • Expertise in AI technologies, particularly in optimizing video and image content.
  • Proficiency in computer graphics, with bonus points for CAD experience.
  • Strong skills in Windows-based applications including Microsoft Office Suite.

Education & Qualifications:

  • Recent graduates of Purdue University’s Computer Graphics Technology program or similar education and/or experience.
  • A minimum of 3 years of relevant experience.

Additional Information:

  • Position Type/Work Environment:
    • Full-time; In-office; Flexible hours
    • Office located at our State-of-the-Art Modern Manufacturing Facility in Lafayette, Indiana.
  • Job Function:
  • Computer Graphics, Internet Media, Web Development, Sales, Marketing, Customer Relations, PR
  • Approximate Time Commitment:
    • 40 Hours Per Week
  • Travel Percentage:
    • Less than 10% travel
  • Compensation:
    • Commensurate with Experience & Skills
    • Health/Dental/Vision/Life Insurance
    • Paid Time Off (PTO), Paid Holidays
    • Performance based Profit-Sharing Bonus